Aje was created in 2008 to translate the effortless Australian lifestyle into fashion.

Designed for an elegance grounded in ease, our garments empower our customers to feel relaxed, assured and beautiful. 

Our company strives to invite freedom of self-expression in each architectural store environment, bringing our customers a confidence and beauty that elevates their every day to an occasion. 

Join icon fashion house Aje as Head of eCommerce at our Aje Head Office in Redfern.

About this opportunity:

Revenue Growth & P&L Ownership:

• Own a topline ecommerce revenue target across ANZ and international -this is a growth role with an explicit number to hit
• Full P&L ownership across all regions including pricing strategy (FX, duties, tax and margin)
•  Drive full-price sell-through and own markdown strategy -protecting brand equity and margin in equal measure
•  Lead forecasting, budgeting and in-season reforecasting with rigour and pace

Trading Discipline & Decision Cadence:

• Lead a structured daily and weekly trading cadence -a rigorous trade pack reviewed at pace, with underperformance actioned within 48 hours
• Operate as a true merchant: balancing instinct and data to optimise conversion, AOV, sell-through and margin in real time
• Drive in-season agility -reorder calls, promotional decisions, and clearance strategy executed with commercial sharpness
• Own daily KPI visibility: session-to-conversion, add-to-cart rate, checkout completion, basket size and return rate impact

​​​​​​​International Trade & Market Strategy:

•  Define and execute ecommerce strategy across AU, NZ, US, EU, UK and Middle East
•  Understand regional demand signals and translate them into action -not just localised campaigns but assortment and pricing decisions by market
•  Lead the Shopify Markets strategy across all regions, ensuring best-in-class localised experience (content, pricing, currency, duties, language)
•  Champion regional nuance in buying decisions -act as a commercial advocate with the Buying team for gaps that hurt conversion

​​​​​​​CRO & Customer Experience:

• Own the commercial performance of the full customer journey -from PDP through to post-purchase
• Drive PDP conversion rate, checkout abandonment reduction, AOV through cross-sell and upsell mechanics, and return rate improvement
• Continuously optimise UX and CRO using a test-and-learn framework -rapid iteration over perfection
•  Ensure brand consistency is never compromised in the pursuit of conversion gains

Critical Path & Execution Excellence:

•   Own and influence the end-to-end critical path across Buying, Merchandising, Digital and Marketing
• Ensure product readiness, campaign alignment and key trade moments are delivered on time and to commercial outcome
• Drive accountability across cross-functional teams -deadline adherence is non-negotiable

​​​​​​​Technology, Innovation & Growth:

• Push performance boundaries through AI-driven personalisation, automation and advanced analytics
•   Influence the digital roadmap to support scalable growth -with a bias toward tools that improve revenue, not just operations
•  Champion a test-and-learn mindset, iterating fast on what drives trade outcomes

​​​​​​​Leadership:

•  Lead and develop a high-performing team across trading, digital and performance functions
•  Build a culture of ownership, pace, accountability and commercial ambition
•   Act as a key commercial voice in the business -influencing cross-functional decisions with revenue impact in mind

You will bring:

• A true digital merchant with proven experience driving ecommerce performance across multiple regions
• Deeply customer-centric, with a strong understanding of both ANZ and International market dynamics
• Commercially sharp, with strong P&L ownership and the ability to balance brand and performance
• Highly analytical yet instinctive, confident making decisions at pace
• Experienced in managing complex, cross-functional critical paths in a fast-moving retail environment
• Forward-thinking, with a strong interest in emerging technologies and data-led decision making

What do we offer? 

• Generous salary packaging
• It is hard not to embrace the Aje style with generous employee discounts, staff wardrobes, pre-order programs, clothing allowances and regular sample sales
• Your growth is our growth, training and development programs are recommended and encouraged! 
• Career progression
• Celebrate milestones such as, Birthdays with Aje leave benefits
• Access to our comprehensive Employee Assistance Program designed to support your wellbeing
• No key achievement and success goes unnoticed 
• Referral incentives